Smart Automotive Forum


 Friday, September 15th, 2017


 08:30 - 11:35 (08:30 - 09:00 for registration)


 Room 402ab, Taipei Nangang Exhibition Center, Hall 1, Taipei, Taiwan


 The Path to Autonomous Driving​


 Forum Moderator: 

Dr. Cheng-Foo Chen, Sr. VP, Cubtek Inc.

 Forum Outline: 


From 1980s',the first digital engine control modules were introduced, the electronic content in cars has been steadily increasing. Today,microelectronics enable advanced safety features, new information and entertainment services, and greater energy efficiency.

With the vision of a fully autonomous car coming into clearer view, the semiconductors and sensors used in these innovative vehicles are emerging, improving, and becoming more affordable. This clear trend accelerates the OEMs in the automotive industry to engage with semiconductor industry depth and also incorporate ADAS and AI in their designs. 

The self-driving cars require highly integrated from software to hardware components to systems. This forum will explore the trend and the path to realize the self-driving vehicles.


















08:30 - 09:00


09:00 - 09:05

 Welcome Remark

 Ms. Bettina Weiss, Vice President, Business Development and Product Management, SEMI

09:05 - 09:20

 Development & Prospects  of Connected Cars and Autonomous Vehicles

 Mr. Paul Chou, Secretary general of TTIA

09:20 - 09:45

 Topic 1: The electronics roadmap of intelligent transportation from now to 2020 and beyond

 Speaker: Mr. Berthold Hellenthal, Head of Audi comprehensive semiconductor strategy, Audi

09:45 - 10:10

 Topic 2: AI, The Cloud, and Data: The Foundation of the Autonomous Vehicle 

 Speaker: Mr. Marc Hamilton, VP of Solutions Architecture and Engineering, NVIDIA

10:10 - 10:35

 Topic 3: Autonomous Driving and Consolidation System Solution

 Speaker: Mr. Charles Kuo, Account Technical Director, Mentor, A Siemens Business

10:35 - 10:45

 Break Time

10:45 - 11:10

 Topic 4: Future Trends in Automotive Electronics

 Speaker: Mr. Edoardo Merli , Automotive and Discrete Group, Senior Director of Automotive Marketing and Applications, Asia Region, STMicroelectronics

11:10 - 11:35

 Topic 5: Development of "Autonomous' Eyes“

 Speaker: Dr. Jiawei Mei, Senior Optical Chief Architech, Velodyne Lidar

12:00 - 13:30

 IC Design Industry Networking Luncheon (By invitation only)

■ Programs are subject to change without prior notice. 

■ All presentations will be conducted in English. 

■ No recording/photography during the seminar.



SEMI Member

Original Price (Aug 16 - Onsite)



(Currency: NTD)


Group Registration (July 15 - Aug 15)

3-5 people

6 people above



(Currency: NTD)



SEMI Taiwan

Ms. PonPon Lo

TEL: 886.3.560.1777 EXT. 511

Email: semiprogramtw@gmail.com


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