The Future of HBM in Power and Performance

下午 2:50 - 下午 3:15

The AI industry will continue to evolve around the two key pillars of performance and power efficiency. These factors have a direct impact on the total cost of ownership (TCO) and scalability of AI systems, and memory must continuously innovate to keep pace with these demands. HBM, with its structural advantage of enabling both high bandwidth and low power, provides the flexibility to respond to diverse, customer-specific requirements. As the industry continues to pursue the optimal balance between power and performance, SK hynix will remain at the forefront leading the evolution of HBM technology and delivering greater value to the AI ecosystem.

 

Key Technologies Covered

  • HBM
  • Memory in AI System

Featured Speakers

Mr. Jeff (Joonyong) Choi

崔俊龍

VP, SK hynix

Jeff (Joonyong) Choi is Vice President and Head of the HBM Business Planning Group at SK hynix, where he leads portfolio planning and strategic direction for next-generation High Bandwidth Memory (HBM) products. In this role, he drives the successful enablement of advanced memory solutions and leads high-impact business engagements with key players across the global AI ecosystem.

Jeff plays a pivotal role in orchestrating product development, customer collaboration, and business strategy into a seamless, integrated process—helping SK hynix position itself at the forefront of innovation in AI and high-performance computing.

Prior to his current role, he led product planning for mobile and graphics DRAM, contributing significantly to SK hynix’s market leadership in performance memory.

He holds a Master’s degree in Electrical Engineering from KAIST and an MBA from the MIT Sloan School of Management.