崔俊龍

Jeff (Joonyong) Choi is Vice President and Head of the HBM Business Planning Group at SK hynix, where he leads portfolio planning and strategic direction for next-generation High Bandwidth Memory (HBM) products. In this role, he drives the successful enablement of advanced memory solutions and leads high-impact business engagements with key players across the global AI ecosystem.

Jeff plays a pivotal role in orchestrating product development, customer collaboration, and business strategy into a seamless, integrated process—helping SK hynix position itself at the forefront of innovation in AI and high-performance computing.

Prior to his current role, he led product planning for mobile and graphics DRAM, contributing significantly to SK hynix’s market leadership in performance memory.

He holds a Master’s degree in Electrical Engineering from KAIST and an MBA from the MIT Sloan School of Management.